Robin Good

Communication designer, Speaker, Startup Coach

Rome, Italy

Robin Good

Hi, I am Robin Good, the publisher of MasterNewMedia and a passionate new media explorer.


Real-Time News Curation, Newsmastering And Newsradars - The Complete Guide Part 1: Why We Need It

The time it takes to follow and go through multiple web sites and blogs takes tangible time, and since most sources publish or give coverage to more than one topic, one gets to browse and scan through lots of useless content just for the sake of finding what is relevant to his specific interest. Even in the case of power-users utilizing RSS feed readers, aggregators and filters, the amount of junk we have to sift through daily is nothing but impressive, so much so, that those who have enough time and skills to pick the gems from that ocean of tweets, social media posts and blog posts, enjoy a fast increasing reputation and visibility online.
MasterNewMedia Link to Story

Real-Time News Curation - The Complete Guide Part 7: Business Applications And Trends

What are the business opportunities for real-time news and content curation? Are there key business drivers that companies can leverage to build new added-value content services? What are the major trends that will be driving the content curation marketplace? How will newspaper and magazines take advantage of such new emerging business models to keep their business afloat?
MasterNewMedia Link to Story

Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation

We are no longer just consumers of content, we have become curators of it too. In Part 1 of this Guide I have introduced why we really need real-time news curation and what is the basic idea behind it (Part 1 - Real-Time News Curation, Newsmastering And Newsradars - The Complete Guide Part 1: Why We Need It). In Part 2 I want to continue illustrating what "real-time news curation" is all about, and more specifically why it differs from automatic aggregation, and why you really need a human being to do it. As I see it: "Aggregation is automated, curation is manual."
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Robin Good on Curation

In interview Robin Good, that master of new media ( about curation -- what it is, what it requires, why it's important, how to do it.
Howard Rheingold Link to Story

What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing

Today content curation is "sold", promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so? Is it really true that by aggregating many content sources and picking and republishing those news and stories that you deem great is really going to benefit you and your readers in the long run?
MasterNewMedia Link to Story

Online Curation: The What, Why And How

Why is content curation so important? In this video interview, I recorded with Micah Sifry, co-founder and editor of the Personal Democracy Forum, you can taste one more viewpoint and explanation of why news and content curation are becoming so important. And not only. Micah Sifry states it clear and without any hesitation: such abundance of content and of people producing it offers great business opportunities that are yet to be discovered.
MasterNewMedia Link to Story

Stop Thinking Blog, Start Thinking Value

When it comes to social media marketing, there are a million voices, opinion and tips to follow, but from where do you start? The thing I see, in front of my eyes, is somewhat sad: lots of people and companies spending tremendous resources and time on these social media communication and sharing tools with little or no insight on how to make this also a valuable return on investment.
MasterNewMedia Link to Story

The Newsmaster Role As Seen By Gerd Leonhard, George Siemens And Nancy White

How important is going to be the role of the "newsmaster" in the future? Is this network middle layer of human filterers and scanners actually emerging? What about serious business talk: Could the newsmastering practice ever become a professionally sustainable role? And what is its value? Though almost five years have gone since that time and things on the Internet have changed a lot, what I had originally envisioned as a new network figure needed to aggregate, filter and select the most relevant info, news and tools on a specific topic has indeed started to spontaneously emerge.
MasterNewMedia Link to Story

The Paradox Of Web 2.0 - Part 1: Is Teaching Equal To Learning?

What is the Web 2.0 paradox? Why is it so difficult for us to bridge what we have clearly realized in the media, television, radio and advertising markets to the world of education? Why do we see so little effort in injecting inside our schools some of the attitudes, approaches and skills we put to use in our work?
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The Paradox Of Web 2.0 - Part 2: What You Really Need To Teach Your Kids

From these two simple stories you can see how much the diving into, the being part of, the loving of something are so essential components of the learning process. Actually, I would even venture to say that those extra factors characterize a true, deep form of learning, vastly distant from what, although normally called learning, is just rote memorization with little or no understanding.
MasterNewMedia Link to Story

Education And Learning: A Paradigm Shift - Part 1 - Is Our Educational System Broken?

Most of what I've learned in the formal education system, especially at a K-12 level, doesn't necessarily have a huge impact to where I am and what I am doing today. If I was to say what's the one skill that's most critical, I'd have to say typing.
MasterNewMedia Link to Story

Education And Learning: A Paradigm Shift - Part 2 - How To Prepare Yourself For A Meaningful Life?

What kind of approach to education and learning must we have, if the end result we want to provide to our kids is to enhance their ability to self-direct themselves into living a sustainable, meaningful and successful life? If our goal is the one of truly having our children learn the ins and outs of life and the strategies and skills to challenge them, why are we segregating them out of our world and excluding them from the opportunity of learning from real-life experts the things that they are mostly interested in?
MasterNewMedia Link to Story


Robin Good

My work focuses on helping individuals and companies identify the best strategy and approaches to communicate effectively their new ideas, products, services while using new media technologies.

I am passionate tester and evaluator of new tools especially in the areas of online collaboration, web publishing, design and education.

I am particularly good at evaluating new startup ideas, prototypes and early versions of new online or software services and can provide detailed feedback and suggestions on what doesn't work or can be improved.



  • Communication strategy
  • Content curation
  • UI design
  • Web Publishing
  • Online Collaboration Tools
  • Marketing strategy